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从四个角度看会展业的融合创新
信息来源:   发布时间:2019-7-15   浏览:

  

  JINGJIRIBAO-ZHONGGUOJINGJIWANGBEIJING3YUE12RIXUN RIQIAN,DISIJIEZHONGGUOHUIZHANYELVSEKECHIXUFAZHANYANTAOHUIJIDIERJIEZHONGGUOHUIZHANCHUANGXINZHEDAHUIZAIZHONGQINGYUELAIHUIZHANZHONGXINJUXING,TANSUOYIKAIFANGKUAJIEDEJINGSHENWEIHUIZHANYEDAILAI“WUJIE”YISHI。YANTAOHUIDEWANGPAIDUIHUAHUANJIE,LAIZIYEJIENEIBUTONGLINGYUDEZHUANYERENSHIWEIRAOZHEZISHENZAIBUTONGSHIQISUOJINGLIDEBUTONGMOSHIDEZHUANBIANYINRUDAOHUIZHANKUAJIEZHEIYIZHUTI,BINGDUIHUIZHANXINGYEDERONGHEYUGAIGEZHANKAITAOLUN,TICHULEJIANSHEXINGYIJIAN。 

  主题:跨界·融合激发变革 

  主持人:

  GUANGDONGHUIZHANZUZHANQIYEXIEHUI HUIZHANG - LIUSONGPING 

  对话嘉宾:

  BEIJINGYASENZHANLANYOUXIANGONGSIZONGJINGLI - XIEYU 

  ZHONGQINGZHANLANZHONGXINYOUXIANGONGSIZONGJINGLI - WANGWEI 

  ZHONGQINGSHIFANDAXUELVYOUGUANLIXIZHUREN - ZHANGYUNYAO 

  BEIJINGYIGESHENGSHIDASHUJUKEJIYOUXIANGONGSICEO - MAXIN 

  

  谢宇:会展创新需要立足行业并预判未来 

  XIEYURENWEIHUIZHANDECHUANGXINHEQITADECHUANGXINZUIDADECHAYIZAIYUHUIZHANDECHUANGXINYAOTIQIAN,ZUIDUANSANNIAN,ZUIZHANGWUNIAN。TAQIANGDIAODAO,RUGUODENGDAOFAXIANHUIZHANBUXINGDESHIHOUZAIQUCHUANGXIN,KENDINGSHILAIBUJILEDE,TASHIYIGEQIANZHIDE,YAODUIXINGYEYOUYUPAN。 

  ZAIZHENGGEXINGYEDOUZAIBUDUANBIANHUADEDABEIJINGXIA,XIEYUZONGJIELEHUIZHANCHUANGXINDESANGEYAODIAN:DIYI,YAOLIZUYUXINGYEDEXIANZHUANGHETEDIAN,BUKEYILIKAIXINGYETANCHUANGXIN,MEIGEXINGYEDEQINGKUANGSHIBUYIYANGDE;DIER,YAOZUOHAODANGXIA;DISAN,YAOXIANGWEILAIDEAIRENGONGZHINENG,YAOZUOJISHU,YAOXIANGWEILAI,YEJIUSHIWUNIANYIHOUBANIANYIHOUSHISHENMEXINGTAI,DOUXUYAOKAOLVDAO。 

  ZAIYINRUHUIZHANDESHIHOU,FAZHANHUIZHANDESHIHOUJIYAOYINRUZHANHUIBENSHEN,YOUYAOYINRUZHANHUIZHUANYEHEJISHU。 

  

  王伟:会展创新应注重观众服务与信息处理 

  WANGWEIRENWEICHUANGXINDEZHANLANCEHUASHICONGGUANZHONGZUZHIKAISHI,GUANZHONGDESHIBIESHIHENZHONGYAODE。ZAI“RUHEFUWUHAOZHANHUI、FUWUHAOGUANZHONG?”ZHEIYIGEWENTISHANG,WANGWEITICHULESANGEYAODIAN:TIGAOCANZHANDEXIAOLV,TIGAOTIYAN,JIANSHAOBUQUEDINGXING。YEJIUSHIYIGEXINXIDECAIJIHECHUANDIWENTI,XIANZAIDEXIANSHANGJISHUXITONGDEKAIFATUANDUIGUIMOYIJINGCHAOGUOLEZHANHUIZUZHITUANDUI。 

  WANGWEIJUEDECHUANGXINSHIYOUYUANZEDE,ZHANHUIDEZHUBANZHESHIYIGEZHONGJIEPINGTAI,SHIZHONGJIEDEFUWUSHANG,BUSHIJIAOYIDECANYUZHE,WOMENXUYAOMINGQUEZAIZHANHUIZHONGDEDINGWEI。 

  

  张云耀:四点建议谈构建参展商服务体系 

  ZHANGYUNYAOTICHU:SUOYOUDEZHUBANFANGHUOZHESHUOHUIZHANHUODONGDEZUZHIZHEDOUZHIDAODUICANZHANSHANGFUWUQISHISHIHENHEXINDE,WOMENDUICANZHANSHANGFUWUHAOLE,CANZHANSHANGGENGHAODEJIGUANZHONGZUOFUWU,GUANZHONGDADAOMANYIYIHOUWOMENDEHUIZHANXIANGMUCAIKEYIGENGJIADEMANYI。 

  ZHANGYUNYAOTONGGUOJIZUSHUJUFENXILECANZHANSHANGFUWUTIXIDEGOUJIAN。TONGGUOFENXI,TADEDAOLEYIXIEJIANYAODEJIEGUO,TONGGUOZHEIGEJIANYAOJIEGUOZHANGYUNYAOYOUTICHULESIGEKENENGDUIWEILAICANZHANSHANGFUWUYOUYIDINGBANGZHUDEJIANYI:WOMENYINGGAIYIJIANDAN+KUAIJIEDELINIANWANSHANFUWUSHESHI;YIBIAOZHUN+GEXINGDELINIANTIGAOFUWUSHUIPING;YAOYIXINYING+QUANMIANDELINIANJIADAXUANCHUANLIDU;ZUIHOUYAOYICHIXU+FAZHANLINIANBAOCHIWUXUGAIJINZHIBIAO。 

  

  马昕:利用大数据技术建立会展新生态 

  MAXINBIAOSHIXIANRUJINHULIANWANGGEJUDINGXIAHOU,ZHUANBIANHECHUANGXINFAZHANYUDAOPINGJING,BIRANXUYAOYONGDAODASHUJUJISHU。BEIJINGYIGESHENGSHIZAIZHEISANNIANDESHIJIANLIMIANZAIJIANBINGQIEWANSHANLEQUANGUOZHANHUIJICHUSHUJUKU,ZHANHUICHUANBOYINGXIANGLISHUJUKU,CANZHANSHANGSHUJUKU,ZHANGUANSHUJUKUHEGUANZHONGSHUJUKU,BINGYUNYONGDASHUJUJISHUDUIYUSHUJUDECAIJIYIJISHUJUDETONGJI。 

  TONGSHI,MAXINYEZONGJIECHULEDASHUJUJISHUZAICHUANGXINHUIZHANYINGYONGSHICHUXIANDESANDIANWENTI。SHOUXIANSHISHUJUDESHIXIAOXINGDEWENTI,WANGWANGHUICUNZAIQIANZHIHEZHIHOUDEWENTI;DIERSHISHUJUDETIXI,JIUSHISHUJUJIEGOUDEWENTI,QIANQUEYIYOUSHUJUKUZHIJIANDELIANLUOZONGHE;DISANSHIHUIZHANSHUJUDEYOUXIAOXING,RUHEYANZHENGSHUJUDEYOUXIAOXING,YESHIWEILAIGONGZUOFEICHANGZHONGYAODEFANGXIANG。 

  ZUIHOU,MAXINTICHUHUIZHANKUAJIE,YAOJIANLIDESHIHUIZHANXINGYEDEXINSHENGTAI,XIANZAIQIANGDIAOZUIDUODESHISHUJU,DIERSHIYINGYONG,DISANSHIPINGTAI。HUIZHANDASHUJUZHENGGEDEJIAGOUFENSANCENG,ZUIDICENGSHIJICHUSHUJU,BAOHANLIANGBUFEN:YIBUFENSHIHUIZHANXINGYEDESHUJU,LINGWAIYIBUFENSHIZHENGGEHULIANWANGDE,BAOKUOYUNYINGSHANGDESHUJU。ZAIWEILAIBIRANHUIZHUBUDISHIXIANSHUJUDEJIAOHUAN。DIERCENGSHIFENXICENG,HUIYOUHENDUOFENXIDEMOXING、SUANFA。ZUIHOUDEDISANCENGJIAOYINGYONGCHANGJING,BULUNSHIHUIYIGUANLIJIGOUHAISHIZHANGUAN,HAISHICANZHANSHANG,MEIYIGEDOUYOUBUTONGDEXUQIU,SUOYOUDEYINGYONGCHANGJINGTONGGUOFENXICENGZAIQUDIAODONGHEDIAOQUZUIDICENGDESHUJUWANCHENGMEIYIGEYINGYONGCHANGJINGKAIQIYEWU。    

  

  刘松萍:会展人需要具备跨界的意识和思维 

  LIUSONGPINGCONGSIWEIDETAOLUNZHONGTICHULEZIJIDEGUANDIAN:DUISHUJUDERENSHIYESHIYIGEFAZHANDEGUOCHENG,BAOKUOZHENGFUJIGUANGUANLIBUMEN,HUIZHANXINGYEBAOKUOQIYE,DUIHUIZHANSHUJUDEYUNYONGYESHIZAIYIGEBIANHUADEGUOCHENGDANGZHONG。 

  LIUSONGPINGZAITANJIHUIZHANRENDEGAINIANSHI,JUEDEZIJIBUGUANGSHIHUIZHANRENGENGSHICHUANMEIREN、JIAOYUZHE、JISHUREN,YINGGAISHUOSHEJIDAOGEGEXINGYE,ZHUANYEDERENZUOZHUANYEDESHI,DANSHIYAOJUBEIKUAJIEDEYISHIHESIWEI,HUIZHANXINGYEZHONGYOUYIGECIJISHUHUOSHISHUJU,YIZHISHIBUKEBIMIANDE,ZENMELAIYONGZENMELAIZUO,RENGYINGZAIJISHUJIAOLIUZHONGXUEXI。HUIZHANSHIRONGHEDE、KUAYUEDE,TABUSHIGULIDEGETI,“HUIZHAN+N”DEXINSHENGTAIZHUDINGLETADEHEZUOJIAOLIU。 

  CICIDAHUIYOUZHONGGUOLVSEHUIZHANLIANMENG、ZHONGQINGSHIZHENGFUHUIZHANBANGONGSHI、ZHONGQINGGUOJIBOLANZHONGXINLIANHEZHUBAN,ZHONGQINGYUELAITOUZIJITUANZUOWEIZHIDAODANWEIDEXINGYESHENGHUI。DAHUIYAOQINGLEGUONEIWAIITJUTOUQIYE、HULIANWANGJINRONG、GUOJIAJIXINGYEXIEHUI、ZHANHUIZHUBANFANG、HUIZHANCHANGGUAN、HUIZHANFUWUSHANGDENGJIABINGONGJUSHANCHENG。ZAIWANGPAIDUIHUALUNTANDEZUIHOU,SIWEIDUIZHONGQINGHUIZHANYEDEFAZHAN、CHUANGXINHEKUAJIEFANGMIAN,BIAODALEZIJIDEZHUFUHUOJIANYI。 

  谢宇:我的建议就强调一句,重庆在引入会展的时候,发展会展的时候既要引入展会本身,又要引入展会专业和技术。再补充一句,我们对数据的收入超过1千万,其实这是会展公司里面非常好的创新和发展的点。 

  王伟:还是要基于城市自己的个性和特色,把它做深,只有重庆的才是全国的,我们洪崖洞是网红,悦来会展中心未来也会成为网红,办展的题材和城市的定位才会在国际上有自己的定位。 

  张云耀:希望更多的行业,我们的企业以及政府机关以及高校为重庆市的会展人才培养教育,为未来的发展提供更多新鲜的血液而去努力。 

  马昕:今年会把更多的数据思路和想法,还有成熟的技术运用到重庆会展的发展上。(袁梓 实习生:徐磊 文 /重庆国博 供图)


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